Lead Generation - Outbound Vs Inbound; Generic Vs Brand Building

In any service business lead generation is one of the biggest tasks, the success of which determines the success of the business. Customers are life blood of the business, and more leads the business can generate, more chances of converting them to customers and thus revenue.

The traditional lead generation methods are mostly outbound, where the business calls, sends out mail, or promotes with offers online, or in social media. Other recent trend is to buy leads from companies and pay them per lead. Many of these methods generate contacts but may not be true leads, they are testing waters, or checking out what you have to offer.

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Call tracking at keyword level for quality lead generation using text enabled Premium Vanity phone numbers

Call tracking for marketers is critical to assess the effectiveness of their campaigns. Tracked call can tell them where the call is coming from and from which channel. It creates correlation between your campaign result, content quality and channel effectiveness.

The business goal always is to get as many leads as possible with every campaign. Tracking calls only during the campaign using temporary numbers add no value after the campaign is over and even if a potential client has that phone number written somewhere to call, but when the potential customer calls a month or two after campaign completion, that temporary assigned number may be deactivated or assigned to someone else, thus losing the potential business. Often time's customers do not act on impulse but they do act when they have need.

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Boost Your Bakery Business with Unique In-bound Marketing Tool

The bakery cafe or the juice bar arrangement nowadays appeals to consumers of different age groups. The nice cozy ambiance emitting aroma of freshly baked food items or freshly squeezed juice provides the perfect backdrop for meetings, get-together, and hang outs.

Here are few facts pertaining to the baked food and juice bar industry in the USA that directly establishes the growing demand in the nation:

• Bakery cafes revenue share is $7bn with annual growth of 5.8% from 2010-15;
• Doughnut stores generate revenue up to $14bn with annual growth rate of 4.7% from 2011-16
• Juice and smoothies bar generate revenue up to $2bn with annual growth of 2.8% from 2011-16
• Pizza restaurants perform well with $40bn revenue generation but growth rate is only 1.2%

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The Essential Best Practices to Follow For In-Bound Calls

Consumer behavior has changed over years which has prompted companies to adopt different types of marketing strategies. This has provided the in-bound marketing movement a solid boost. With its ability to engage, attract and delight customers and prospects, in-bound marketing has been able to maintain a competitive edge over conventional marketing.

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Earn More Revenue from Beauty Services by Using the Best All-in-one Marketing Tool

The U.S. cosmetic industry is expected to generate revenue amounting to around $63 billion in the year 2016, with projected annual growth rate of 3.8% till 2018. However to gain a piece of this big consumer spend companies in beauty segment need to be prepared, with proper planning, strategy and appropriate marketing tools that deliver results.

Few Challenges Faced By Small to Mid-Size Companies Offering Beauty Services and Products:-

• Absence of a well thought out marketing strategy

• Inadequate planning to balance the supply and demand

• Inability to understand changing demands of buyers

• Inefficient on-time delivery system

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